Image — If you haven’t already figured it out, your image is your lifeblood in Real Estate. Keeping your image exactly where you want it may seem to be a time consuming and tedious task but there are fewer things in the business of real estate that are more important. Image is a complex idea that encompasses a wide spectrum of ingredients. It is critical that you identify all of these components and use them to your advantage.
Dress
Seemingly a no-brainer, the old adage of ‘dressing for success’ is an oft-overlooked element of Image. While how you dress to mow your lawn may not be that important, how you dress for a Listing Appointment is extremely important. Every bit of clothing, right down to your socks, tells a story of who you are and conveys a message of how you will represent your client and their property. Dress like a slob and you can expect to drive home very disappointed time and time again from every Listing Appointment you go on.
One of the keys to Dressing for Success is making it a part of your every day routine. All Real Estate Agents should have a set schedule. Whether you have to go into the office every day or not, you should act as if every day is a work day. Dressing for Success doesn’t mean getting up and putting on a suit every morning or always wearing your Sunday Best but keep in mind that even though you might only be running to the grocery store for a carton of milk you may run into an existing client. And you’ll always surrounded by potential clients.
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